Web-related Services
Strategic Planning
Best results come from a comprehensive planning process that looks at all customer “touch points” and looks at the role of all new media opportunities. Marketing today is about real and perceived value – what value are you offering. Where and how are you making your value proposition?
Website Design
Content, navigation, page layout, graphics, functionality.
Site Maintenance
If you think a web site is ever “done,” you may still be living in the print world. Things change. New stories need to be told. And in new media, the refresh cycle is short.
Content Development and Publishing
eNewsletters, social media posts, press releases, product descriptions.
Social Media Strategy and Management
It is no longer possible to ignore social media. Whether it is simply listening (customers and competitors are talking), joining in the conversation, or leading the way, there is a place for everyone and every company.
Email marketing
If a customer asks you to talk to them, why wouldn't you want to? The key is to create value. If you do, your customers will give you the opportunity to keep talking and, in the process, build up your cache as a “trusted resource.”
Accessibility Analysis and Remediation
Most websites – especially those built a “few years” ago - are FAR from accessible. In effect this is worse than a missing ramp to your front door. In theory, the web is a great equalizer, using technology to open doors for everyone. In reality, most sites are built without a thought to universal access.
Website Renovation
Rethinking and rebuilding older sites to comply with today's technical standards and styles.
Online/Offline Marketing Integration
Although many companies are moving away from print marketing and information distribution,when necessary, it is always best done in congruence with online efforts.
Search Engine Optimization
Search is a hot topic - How does it work? What can (and can't) be done to monitor and improve your website's performance? The short answer (everyone wants a short answer) is that if you do ALL of the above well, better search rankings are very likely to follow.
